Our Story

The phrase "Key to the City" derives from the Medieval tradition of honoring someone or showing them the utmost respect. It honors those whom serve community. 

Key to the City Apparel is defined as "Everyday Apparel for the Everyday Dreamer". Dreamers are the lifeline of our world. Dreamers represent HOPE and make the impossible, possible. Dreamers are the KEY!!

Sometimes our greatest achievements are birthed from our greatest misfortunes. Before I had the vision to create Key to the City Apparel, I experienced some of the lowest points in my life. I had no faith that I could rebound and use my tragedies as a source to fuel my triumphs...…but I did it. No one is exempt from the trials and tribulations of life. 

YOU possess the power to change your trajectory in life. YOU have the ability to overcome your setbacks. YOU are the KEY that will unlock the door to your wildest dreams. Come Build Witcha Kinfolk!!

Love. Peace. Blessings.

- Yoni G.