About us

This Privacy Policy describes how keytothecityapparel.com (the “Site,” “we,” “us,” or “our”) collects, uses, and discloses your Personal Information when you visit, interact with, or make a purchase from the Site.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process and fulfill your purchases. We may also collect additional information if you contact us for customer support or otherwise communicate with us.

For purposes of this Privacy Policy, “Personal Information” means information that identifies, relates to, describes, or can reasonably be linked to an identifiable individual.

Device Information

Examples of Personal Information collected:

  • Web browser type and version

  • IP address

  • Time zone

  • Cookie data

  • Pages or products viewed

  • Search terms

  • Interaction data (clicks, scrolls, referring URLs)

Purpose of collection:

  • To load and display the Site accurately

  • To analyze Site performance and user behavior

  • To improve user experience, security, and functionality

Source of collection:

  • Collected automatically via cookies, pixels, log files, web beacons, and similar technologies

Disclosure for business purposes:

  • Shared with Shopify, analytics providers, and advertising partners

Order Information

Examples of Personal Information collected:

  • Name

  • Billing and shipping address

  • Email address

  • Phone number

  • Payment details (credit/debit card information, digital wallet transactions such as Apple Pay, Google Pay, Shop Pay, PayPal)

Purpose of collection:

  • To process and fulfill orders

  • To process payments

  • To arrange shipping and delivery

  • To send order confirmations and transactional communications

  • To detect, prevent, and investigate fraud or unauthorized transactions

  • To comply with legal and tax obligations

  • To provide marketing communications when permitted by your preferences

Source of collection:

  • Collected directly from you at checkout or during account creation

Disclosure for business purposes:

  • Shopify

  • Payment processors

  • Shipping and fulfillment partners (including print-on-demand vendors)

  • Fraud prevention and risk-screening services

  • Email and marketing platforms

Customer Support Information

Examples of Personal Information collected:

  • Contact information

  • Order details

  • Communications and correspondence

  • Photos or documentation related to order issues (if voluntarily provided)

Purpose of collection:

  • To respond to inquiries

  • To resolve order, shipping, or product issues

  • To provide customer service and support

Source of collection:

  • Collected directly from you

Disclosure for business purposes:

  • Shopify

  • Customer support and email service providers

Sharing Personal Information

We share Personal Information with trusted service providers only as necessary to operate our business and fulfill orders. This includes:

  • Shopify (ecommerce platform and hosting)
    https://www.shopify.com/legal/privacy

  • Payment processors

  • Shipping and fulfillment partners

  • Analytics providers (e.g., Google Analytics)

  • Advertising and marketing platforms

We may also disclose Personal Information when required to do so by law or to protect our legal rights, property, brand, customers, or the public.

Behavioral Advertising

We may use Personal Information to deliver targeted advertisements and marketing communications that may be of interest to you.

Examples include:

  • Google Analytics

  • Meta (Facebook/Instagram) advertising tools

You can learn more about how targeted advertising works at:
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

Opt-Out Options

Using Personal Information

We use your Personal Information to:

  • Operate and maintain the Site

  • Offer and sell apparel products

  • Process payments

  • Fulfill and ship orders

  • Communicate with customers

  • Provide promotions and updates (when permitted)

  • Protect against fraud, misuse, or abuse of the Site

  • Enforce our terms and protect the Key to the City Apparel brand

Lawful Basis (GDPR)

If you are located in the European Economic Area (EEA), we process your Personal Information under the following lawful bases:

  • Your consent

  • Performance of a contract

  • Compliance with legal obligations

  • Legitimate business interests that do not override your rights

Retention

We retain Personal Information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce agreements.

You may request deletion of your Personal Information, subject to legal and operational retention requirements.

Automatic Decision-Making

We do not engage in fully automated decision-making that produces legal or similarly significant effects.

Shopify may use limited automated tools for fraud prevention, including:

  • Temporary IP address blocks

  • Temporary payment method restrictions

Cookies

We use cookies and similar technologies to operate the Site, enhance user experience, analyze traffic, and deliver advertising.

Types of Cookies Used

  • Essential cookies (Site functionality and checkout)

  • Analytics cookies

  • Marketing and advertising cookies

You may control cookies through your browser settings. Disabling cookies may limit Site functionality.

More information: www.allaboutcookies.org

Do Not Track

Because there is no consistent industry standard for “Do Not Track” signals, we do not alter our practices when such signals are detected.

Minors

The Site is not intended for individuals under the age of 13. We do not knowingly collect Personal Information from children. If you believe a child has provided us with Personal Information, please contact us to request deletion.

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in business practices, legal requirements, or operational needs. Updates will be posted on this page with a revised “Last updated” date.

Contact Information

If you have questions, requests, or complaints regarding this Privacy Policy, please contact us:

Email: contact@keytothecityapparel.com
Mail:
Key to the City Apparel
5570 FM 423 STE 250-2107
Frisco, TX 75036
United States

Last updated: December 24, 2025

If you are not satisfied with our response, you may contact the appropriate consumer protection or data protection authority:
https://www.usa.gov/consumer-complaints